'All Appliances Commanded from One Place'... LG Electronics 'AI Home' Fully Operational [IFA 2025]

【Berlin(Germany)=Im Su-bin Reporter】 On the 5th (local time), at the LG Electronics exhibition hall set up at IFA 2025, which opened in Berlin, Germany. 21 AI appliances such as washing machines and refrigerators greeted visitors in a line. Behind them, a giant media wall was placed, and media art that illuminated the appliances like instruments on a stage continued. The conductor of this space, where appliances are connected like an orchestra, is 'LG ThinQ ON'. LG Electronics showcased AI appliances and AI home solutions tailored to European living under the theme of 'Orchestra of AI Appliances' at this IFA.
LG Electronics introduced the AI home solution where 'LG ThinQ ON' connects appliances, IoT devices, and external services to tailor various lifestyle elements for customers. LG ThinQ ON is LG Electronics' AI home hub set to be released this year.

In the 'AI Home Solution Zone', through LG ThinQ ON, the AI home that customers can realize in their actual daily lives against various lifestyle backgrounds was implemented. When a user enters the kitchen and says, "Recommend a menu with good nutritional balance," LG ThinQ ON searches and recommends recipes and automatically prepares necessary devices such as preheating the oven. Then, in the relaxation space, when saying, "Shall we take a breather while the cooking is done?", LG ThinQ ON recognizes the user with its speaker recognition function and adjusts the lighting, temperature, and music in the house to suit the user.
Another keyword emphasized by LG Electronics in the exhibition space was 'European Customization'. For example, refrigerators were designed considering Europe's narrow living spaces and high average height. Zero clearance hinges were applied to allow the product to be installed flush against the wall. The French doors were improved to open up to 110 degrees, and the height was increased by about 80mm compared to existing products, considering the average height of Europeans.
Features targeting the energy efficiency-focused European market were also noticeable. First, considering the emphasis on energy efficiency, the energy consumption of major new products was significantly improved to achieve the industry's highest level of efficiency. In the case of refrigerators, insulation was enhanced to reduce compressor operation needed to maintain temperature, while AI optimized compressor operation according to usage patterns to reduce power consumption.
LG Electronics also unveiled new robot vacuum cleaners. The built-in 'Hidden Station' and freestanding 'Objet Station' feature designs that harmonize with home spaces. When installed in the sink plinth space, the vacuum cleaner is not noticeable, and when not in use, it blends in like furniture, capturing demand sensitive to interior design.
soup@fnnews.com Im Su-bin Reporter