170,000 People Flocked to 'Paper Doll Galaxy Z Experience Zone…Operating Until September

[Financial News] Samsung Electronics will operate the 'Galaxy Z Fold7∙Z Flip7' exhibition experience zone, inspired by artist Jean Jullien's paper dolls, at Samsung Gangnam until the 28th of next month.
On the 31st, Samsung Electronics announced that it had showcased the large-scale experience zone 'The Galaxy Unfolders', in collaboration with Jean Jullien, at Seoul COEX from the 25th of last month to the 17th of this month.  The COEX experience zone recorded a total of 176,000 visitors, with 80% of them being from the 1030 demographic, indicating its popularity among the younger generation.
In response to this high interest from the younger generation, Samsung Electronics is enhancing accessibility by operating the experience zone at Samsung Gangnam near Gangnam Station, a popular location for the 1030 demographic.
This experience zone is planned under the title 'Into the Galaxy Unfolders', introducing more detailed worldviews about the paper doll characters and Galaxy foldable phones previously showcased at COEX. Visitors can newly discover the personalities of the paper doll characters, relationships between characters, and behind-the-scenes stories connected to the new Galaxy foldable phone products, which were not revealed at the previous COEX experience zone.
Joyce Chang, Vice President of Samsung Electronics Korea, said, "Thanks to the interest and response to the Jean Jullien collaboration foldable experience zone held at Seoul COEX, we have expanded the experience space to Samsung Gangnam to meet more customers," and added, "We hope you enjoy the background stories of the popular Galaxy foldable products and characters that can only be found at Samsung Gangnam."jiany@fnnews.com Yoon Ji-an Reporter