Hyundai Mobis Enhances Brand Image and Communicates with Customers through Media Site

[Financial News] Hyundai Mobis's integrated media site is attracting attention with fun and high-quality content. This is due to a strategy to enhance brand awareness by increasing subscribers with people who are 'genuine' about mobility, rather than a channel for interviews only sought by job seekers.
According to the industry on the 26th, Hyundai Mobis's content portal 'Mobis Live' recently won the highest award at the 'Social Eye Awards 2025', the most prestigious social network awards ceremony selected by the Korea Internet Professional Association.
Mobis Live is an integrated media channel that provides content such as videos, blogs, and newsletters produced by Hyundai Mobis.
It has produced a number of popular contents that allow the general public to approach and understand the somewhat unfamiliar topic of auto parts, earning high ratings, and has expanded the influx of new readers by recruiting influencers and figures preferred by the MZ generation. It has also been praised for adding 'current sensibility' to professional terms or technical explanations.
As part of a mid- to long-term brand enhancement strategy, Hyundai Mobis plans to actively utilize media channels. 
By focusing on the production of original content on the theme of all means of transportation in the world, like OTT (Over-The-Top) services, it also increased the effect of promoting Hyundai Mobis's excellent technology and innovation cases.
Content production is largely in three directions, collaborating with experts from the planning stage. In addition to consistently delivering design and messages, enhancing data optimization and visual effects, it plans to establish itself as a dedicated mobility media platform by inducing communication with customers beyond simple information provision to increase subscriber inflow.
Based on this, the original content produced by Hyundai Mobis includes 'Global Insight Mobiwide', which understands the flow of the mobility industry from the perspective of overseas contributors, 'Job Quest', which introduces various tasks through Hyundai Mobis's current employees, and the newsletter 'Morak Morak'.
Hyundai Mobis's Instagram channel also won the grand prize in the large enterprise category at this year's awards ceremony. The channel received high marks for its copy strategy, which means maintaining vibrant colors and inducing curiosity with intriguing titles and texts. It is also characterized by producing and distributing self-produced videos in the so-called 3D 'short-form' format preferred by young subscribers. hjkim01@fnnews.com Kim Hak-jae Reporter