Samsung Electronics Launches 'AI Home' Strategy at IFA, Targets European Market

[Financial News] Samsung Electronics announced on the 25th that it will participate in IFA 2025, held in Berlin, Germany from September 5 to 9, under the theme 'AI Home, Bringing Future Daily Life to Reality'. 
Samsung Electronics' AI Home aims for an experience that everyone can enjoy, not just a possibility of the future but a reality that can be experienced now.
At IFA 2025, Samsung Electronics plans to introduce major products equipped with AI-based innovative technology, including the 'Micro RGB TV' with the latest display technology, bespoke AI home appliances to captivate European customers, and new mobile products to strengthen the Galaxy AI ecosystem. 
Additionally, these products will be connected to SmartThings, offering Samsung's unique differentiated AI Home experience that makes customers' daily lives more convenient, efficient, healthy, and safe.
At the press conference held ahead of the exhibition opening on the 4th, it will be announced that the Ambient AI emphasized at the Galaxy Unpacked in July will ultimately be realized in AI Home.
Kim Cheol-gi, Vice President and Head of the Home Appliances (DA) Division at Samsung Electronics, who will be speaking at the press conference, stated, "Samsung Electronics' AI Home aims to become a part of our lives by analyzing multi-modal information based on connected devices to better understand users and automatically adjust to what is needed in daily life," adding, "We expect this IFA to be an opportunity to announce the beginning of that." 

soup@fnnews.com Im Soo-bin Reporter