Wednesday, December 24, 2025

Samwha Paint Supports Eco-Friendly Paint for Kumho Museum of Art and Seongnam Arts Center

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2025-08-22 10:07:58
Updated
2025-08-22 10:07:58
Interior view of the 'Yoo Hyun-mi, Hybrid Reality' exhibition sponsored by Samwha Paint at Kumho Museum of Art. Provided by Samwha Paint
Interior view of the 'Yoo Hyun-mi, Hybrid Reality' exhibition sponsored by Samwha Paint at Kumho Museum of Art. Provided by Samwha Paint

[Financial News] Samwha Paint Industry announced on the 22nd that it has sponsored eco-friendly paint for the 'Yoo Hyun-mi, Hybrid Reality' exhibition at Kumho Museum of Art in Seoul and the 'BE CHILD Like a Child' exhibition at Cube Art Museum, Seongnam Arts Center in Gyeonggi.
The 'Yoo Hyun-mi, Hybrid Reality' exhibition, which runs until September 28 at Kumho Museum of Art, is a large-scale exhibition by artist Yoo Hyun-mi, showcasing various works such as photography, painting, sculpture, installation, and video. The artist has designed the entire exhibition space as a giant canvas to create an immersive environment for visitors.
Samwha Paint applied point colors that match the theme of each floor's exhibition, allowing visitors to experience different senses and spaces.
Running until October 26, the 'BE CHILD Like a Child' exhibition at Cube Art Museum, Seongnam Arts Center, is the first solo exhibition in Korea by Dutch graphic artist Turnce Fleure, designed as an experiential exhibition enjoyed through the senses.
To create the core color zone of the exhibition, Samwha Paint used green, red, blue, and yellow hues to create an emotional and sensory atmosphere. The products used in this exhibition are from the high-quality water-based paint 'I Think' series, which has obtained the domestic representative eco-friendly certification, the Environmental Label Certification.
Samwha Paint is a company that consistently supports the cultural and artistic community as part of its Environmental, Social, and Governance (ESG) management. Samwha Paint continues to collaborate with local museums to contribute to the development of local culture and arts and to create a society where everyone can enjoy culture and arts.
Lee Sang-hee, head of Samwha Paint's Color Design Center, said, "I hope this becomes a good opportunity to enjoy culture and arts in daily life," adding, "We will strive to create a sustainable exhibition environment and cultural and artistic ecosystem."

butter@fnnews.com Kang Kyung-rae Reporter