Casamia, 'Campo Sofa' Fully Renewed

[Financial News] SSG Casa's Casamia announced on the 21st that it has fully renewed the popular sofa 'Campo'.
Campo Sofa is a hit product that has recorded cumulative sales of 370,000 units since its first launch in 2019, selling one every 10 minutes.
The product being introduced this time is 'Campo Goose'. This product is a sofa that has been meticulously improved to enhance the seating comfort, durability, and ease of maintenance across all areas while maintaining the originality of Campo, addressing the areas that consumers found lacking.
In particular, SSG Casa explained that this upgrade maximizes Campo's unique comfortable and cozy seating feeling as if sitting on a cloud. The key to completing this is the premium filling material Cloud Goose, which is as light and soft as a cloud. Larger goose down compared to existing duck down holds more air, providing firm resilience and rich volume. It has less sagging even after long use and softly wraps around the body for stable support as soon as you sit down. Additionally, its light weight and long lifespan further enhance Campo's unique comfort.
The goose down used has acquired 'RDS Certification', which is granted to products ethically produced according to animal welfare standards, ensuring sustainability.
The outer fabric has also been renewed. Casamia has developed a dedicated functional fabric 'Campo Shield' to fundamentally solve the biggest concerns of fabric sofa management, stains, and hygiene issues. This high-performance material applies nano technology to enhance water repellency and stain resistance, and adds antibacterial and deodorizing functions. It is resistant to water and moisture, preventing liquids from seeping in, and simple stains can be easily wiped off. In case of severe contamination, the cushion cover can be removed for hand washing or machine washing and then naturally dried, greatly reducing the burden of hygiene management.
Campo Shield is available in two types: Woven (Ivory, Beige) and Knitted (Ivory). Woven implements a deep texture like high-end tweed fabric by weaving chenille yarn with a subtle sheen in five colors. Knitted is suitable for pet-friendly furniture concerned about claw scratches. It is a pet-friendly material that has passed the 100,000 abrasion resistance test, preventing snagging. Additionally, the color changes depending on the angle of light, allowing for a sensory space presentation.
Casamia will conduct the 'Campo Goose Early Bird Promotion' from the 22nd ahead of the official launch of Campo Goose on September 1st.
An SSG Casa official said, "Campo Goose is a product that has once again raised the market standard by comprehensively upgrading the unique strengths of Campo, which has led the domestic sofa trend for the past six years," adding, "We will continue to create SSG Casa's premium lifestyle experience through innovation and differentiation that leads the trend of living spaces."

stand@fnnews.com Seo Ji-yun Reporter