Simons, Enters W Concept... Live Broadcast Today

[Financial News] The sleep specialist brand Simons announced on the 21st that it will enter W Concept. Simons' multi-brand N32 can also be found at W Concept along with Simons.
The W Concept of the Shinsegae Group is a leading domestic fashion platform with over 12,000 brands.
Simons and W Concept will hold a launch live broadcast through W Concept from 7 PM on this day to commemorate the entry.
The live broadcast will introduce Simons' representative mattress collection 'Beautyrest Mattress', bedding, nightstands, as well as the 'N32 Regular Topper', known as the Hermes of toppers.
'Beautyrest', meaning 'Beautiful Rest', is Simons' representative mattress collection with a 155-year heritage and a mega-hit mattress collection in the bed industry, born in 1925. Celebrating its 100th anniversary this year, Beautyrest is the first in domestic manufacturing and production to apply 'Vanadium' material to Posco's high-strength wire. The Vanadium pocket spring is explained to have improved durability compared to existing products, allowing virtually permanent use.
The high-end foam mattress N32 from Iceland is composed of a product lineup including △N32 Foam Mattress △N32 Spring Mattress △N32 Regular Topper △N32 Motion Bed △Pet Mattress 'N32 Chocomi'.

stand@fnnews.com Seo Ji-yoon Reporter