Hanssem Four Season Mattress Major Upgrade

[Financial News] Hanssem announced on the 20th that it has renewed and launched all products of its premium mattress model 'Hanssem Four Season'.
Hanssem has carried out the renewal of its core model, Four Season, to enhance product competitiveness and customer experience in the mattress field. Major changes include △spec upgrade △product design △BI (Brand Identity) △product name, and they plan to effectively promote the premium value of the Four Season mattress through aggressive marketing activities along with a major renewal.
First, Hanssem has expanded the application of its proprietary technology 'Black T Spring' to the entire lineup. Black T Spring is made of oil-tempered wire quenched in oil at over 1000 degrees. It is characterized by excellent elasticity and durability, and is used in off-road vehicle suspensions due to its superior shock absorption and support.
Additionally, Hanssem applied its patented design, the gradation spring structure. Within a single spring, a 'comfort zone' that gently absorbs shock and a 'support zone' with firm support are arranged in various ways to suit the hardness of each mattress. It provides the optimal sleep environment tailored to the diverse body types and sleeping habits of customers.
The Four Season 6 and 7 products use smart temperature-responsive phase change materials to adjust to the optimal temperature with the 'Clima System'. In summer, it absorbs heat, and in winter, it releases heat to maintain the optimal skin temperature of 28~31 degrees suitable for sleep. It adjusts the temperature smoothly without sudden changes, reducing tossing and turning due to body temperature fluctuations and allowing for stable sleep.
The 'HUE System', which maintains constant humidity inside the mattress, is also applied to all products. Using patented high polymer material, it maintains internal humidity at 50~60% throughout the year, providing a fresh and hygienic sleep environment even in the humid summer.
The product design has also been upgraded to be more sophisticated with modern and luxurious details using low-saturation monotone colors. 
The existing Korean expression of the Four Season brand identity (BI) has been changed to the English 'Four Season' so that customers can clearly understand the meaning of 'always providing a comfortable sleep'. In particular, the logo has been enhanced with an image symbolizing the spring, which is the core and proprietary technology of this renewal, emphasizing professionalism. The individual names of the existing Four Season 6 'Hena, Mare, Sage' have been changed to Four Season 6 'Hard, Medium, Soft'. 
To commemorate the renewal launch of the Four Season mattress, a promotion is also underway. Until September 30, you can purchase a mattress at a price discounted by up to 40% on hotel bed frames.
A Hanssem representative said, "Through this renewal of the Four Season mattress, we plan to provide the optimal sleep environment tailored to the diverse sleep patterns and lifestyles of customers and enhance its value as a premium mattress," adding, "We will continue to introduce products that can satisfy customers through excellent technology and sophisticated design."

stand@fnnews.com Seo Ji-yoon Reporter