At Home, operating Minix and Tom, achieves 5 awards at 'K-Design Award'
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- 2025-08-20 10:06:40
- Updated
- 2025-08-20 10:06:40
[Financial News] At Home announced on the 20th that it achieved 5 awards at the '2025 K-Design Award'.
At Home won a total of 5 awards in this ceremony, including △Minix brand identity renewal △Tom package design renewal △Minix dryer product design △Tom The Glow product design △At Home Welcome Spirit Box.
The K-Design Award is one of the top 3 design awards in Asia, first launched in 2021. This year, 3,070 works from 23 countries worldwide competed, and 37 judges evaluated creative and excellent designs to select the winners.
First, 'Minix', which won the 'Grand Prize' through 'brand identity renewal', started as a mini appliance brand for small furniture, solving problems in small spaces and evolving into a lifestyle brand that enhances space and quality of life, gaining attention.
The aesthetic brand 'Tom' was recognized for the design excellence of its neat and iconic 4-step G-Peel program, winning the 'Gold Winner' in the package design category. The soon-to-be-released 'Minix Dryer' and 'Welcome Spirit Box' were selected as 'Gold Winner' and 'Winner', respectively.
Nasehun, At Home's design director, said, "We were able to achieve 5 awards at the K-Design Award through user-centered design management that satisfies consumer needs and emotions," and added, "We will continue to add new value to consumers' daily lives through consistent and sophisticated design experiences."
butter@fnnews.com Kang Kyung-rae Reporter