Hankook Tire 'Ventus', the Secret to Conquering the Supercar Brand 'Porsche'

[Financial News] Hankook Tire & Technology's flagship tire brand 'Ventus' is being rapidly adopted in the core lineup of the German supercar brand Porsche, leveraging its overwhelming ultra-high-performance tire technology.
According to the industry on the 19th, Hankook Tire is enhancing its status as a key partner that encompasses both the internal combustion engine and electrification sectors of Porsche by supplying 'Ventus S1 evo3 ev' as original equipment tires for Porsche's first pure electric sports utility vehicle (SUV), Macan.
The Ventus S1 evo3 ev, which is mounted on the Macan, is an ultra-high-performance tire dedicated to electric vehicles. It features extreme driving performance, ideal energy efficiency and mileage, and low noise, achieving an optimal balance of performance, maximizing the driving performance of high-performance electric vehicles.
This product applies the latest EV compound to significantly reduce rolling resistance, which greatly affects the driving range of electric vehicles, providing ideal energy efficiency and durability. Additionally, it offers excellent grip on both wet and dry roads, and stably responds to the high instantaneous output of high-power, high-load vehicles, providing excellent handling performance at high speeds.
The interlocking groove design prevents hydroplaning on wet roads and rain, while also delivering excellent cornering performance. The tread pattern design optimized for electric vehicles, which have no engine noise, minimizes noise generated from the road during driving, further enhancing a comfortable ride.
Hankook Tire has obtained the original equipment tire mark 'NE0' by satisfying Porsche's strict technical requirements based on the highest level of existing technology. In particular, it is evaluated that it has been recognized for its unique electric vehicle tire technology and the premium value of the global integrated brand 'Hankook' by expanding its electrification portfolio from Porsche's electric sports car Taycan to Macan.
With this supply of original equipment tires, Hankook Tire has further solidified its strategic partnership with Porsche. Starting with Macan, Hankook Tire continues to supply the Ventus product line to Cayenne, Taycan, 718 Boxster, and Panamera.
The background behind Ventus being chosen by Porsche lies in its industry-leading research and development (R&D) capabilities. Hankook Tire is focusing on enhancing ultra-high-performance tire technology using cutting-edge infrastructure such as the global control tower 'Technoplex', the high-tech research center 'Hankook Technodome', five global R&D centers, and Asia's largest tire test track 'Hankook Technoring'.
The fundamental technology manifested from advanced R&D infrastructure is completed through global motorsport competitions. The global motorsport team 'Hankook Competition', sponsored by Hankook Tire, participated in events such as the Porsche 992 GT3 R, 992 SPX, and Germany's 'Nürburgring 24 Hours' with Ventus equipped. It is explained that driving data required for the development of ultra-high-performance tire technology can be obtained through extreme races exceeding a top speed of 200 km/h.
Along with this, the technology of ultra-high-performance tires is being improved based on data acquired through sponsorship of over 70 global motorsport competition teams and exclusive supply of racing tires, including the 'World Rally Championship', 'Lamborghini Super Trofeo', and 'Stock Car Pro Series'.
As a result, Ventus has achieved the result of being equipped as original equipment tires on key models of global supercar brands, including not only Porsche but also Mercedes-AMG, BMW M, and Audi RS.
Hankook Tire plans to continue strengthening its image as an innovative technology company and premium brand status by engaging in comprehensive activities not only in the original equipment tire sector but also in various fields. one1@fnnews.com Jeong Won-il Reporter