Experience Materasso's Eco-Friendly Sleep in Ulsan

[Financial News] Shinsegae Casa's eco-friendly sleep brand 'Materasso' announced on the 19th that it has opened a standalone specialty store in Ulsan.
This Ulsan branch is the second specialty store following the Daejeon branch opened last May. Materasso plans to expand its dominance in the premium sleep market outside the capital area through this.
The reason for choosing Ulsan is the recovering local real estate market, increasing new move-in volume, and the stable residential demand unique to industrial cities. This area, where large-scale industrial complexes such as HD Hyundai Heavy Industries are concentrated, has recently seen an increase in housing transactions, and there are plans for large-scale new move-ins in the second half of the year.
In particular, Ulsan Nam-gu Samsan-dong, where the second branch is located, is the largest furniture street in the region. It is expected to attract stable demand for luxury beds and interior design due to its location with both floating population and commercial competitiveness.
The Materasso Ulsan branch is a two-story independent building with a size of 330㎡, embodying Materasso's philosophy of nature-friendly sleep throughout the space.
The first floor is an interior presentation space, arranging bedroom furniture such as nightstands, dressers, and bed benches, along with living accessories in one mood. It proposes an overall space solution by configuring the main models of Materasso's flagship Heritage Collection and Forest Collection as if in a real residential space.
The Materasso Heritage Collection is the brand's top mattress lineup introduced by Materasso last July. It features 'Calico Cotton Pocket Springs' wrapped individually in 100% cotton without dyeing or bleaching, and 'Horsehair', a premium natural material used in 19th-century European royal beds. The combination of the inherent functions of high-quality materials and precise structural design helps distribute weight without shaking and aids in deep and stable sleep.
The second floor is a mattress-focused experience space. You can lie down on popular models of the Forest Collection, and choose a custom mattress through consultations tailored to your body shape and preferences.
Discount promotions and special gift events commemorating the opening of the Materasso Ulsan branch will also be held until the 31st. During the event period, popular Materasso bed frames will be sold at up to 20% discount, and Shinsegae gift certificates will be given according to the purchase amount. Other ongoing exclusive Materasso event benefits will also apply equally.
A Shinsegae Casa representative said, "Following the central region Daejeon, we have introduced the second specialty store in Ulsan, where industrial and residential demand is active, and have begun to expand local bases in earnest," adding, "While expanding customer contact points nationwide, we plan to strengthen our position in the sleep market by developing specialty stores as channels where customers can deeply experience Materasso's brand identity and premium space solutions."

stand@fnnews.com Seo Ji-yun Reporter