Woongjin FreedLife, Mun Ho-sang Officially Appointed as New CEO

[Financial News] Woongjin FreedLife announced on the 18th that Mun Ho-sang has officially taken office as the new CEO.
CEO Mun is recognized as an individual with extensive field experience, having served as a sales representative and head of the funeral business division at Woongjin FreedLife, and is noted for his expertise in marketing and branding. Woongjin FreedLife expects CEO Mun to lead sustainable growth based on field-centered operations and internal and external networks.
In his inaugural address, CEO Mun expressed his ambition, stating, "We will leap beyond being the number one in pre-need services to become a 'Total Life Care Platform' that accompanies life from beginning to end," and "By providing customers with a completely new level of trust and value, we will establish ourselves as a true leader that presents a new path for the industry."
He presented a mid- to long-term vision that includes △expanding the nationwide sales network and strengthening market share △building a life care platform encompassing the life cycle and expanding offline infrastructure △practicing digital transformation based on artificial intelligence (AI) and data, and environmental, social, and governance (ESG) management △nurturing professional talent and strengthening organizational capabilities.
CEO Mun emphasized, "Based on Woongjin FreedLife's culture of love and respect, we will realize people-centered management where all employees become protagonists," and "We will solidify internal capabilities and achieve sustainable growth through change and innovation."
Meanwhile, Woongjin FreedLife is a newly launched total life care specialist brand, formed by Woongjin's acquisition of FreedLife. It aims to be a platform that accompanies every moment of life, combining Woongjin's 45-year customer-centric philosophy with FreedLife's expertise in pre-need services.

jimnn@fnnews.com Shin Ji-min Reporter