"Meet Hanwha Eagles and LG Twins at GS25"... Strengthening Collaboration Lineup

[Financial News] GS25 announced on the 14th that it will launch collaborative goods and snacks with LG Twins and Hanwha Eagles, who are currently in 1st and 2nd place respectively in this year's professional baseball league.
With LG Twins, they will introduce △LG Twins Original Hotdog △LG Twins Cooler Bag.
The collaborative products with Hanwha Eagles include △Suri Cooler Bag △Acrylic Diorama △Cup Holder Tray △Haruenjin Mag Booster Shot △Tumbler & Sticker Set.
These products will be available for limited pre-order through the Our Neighborhood GS app starting on the 19th.
The liquor lineup has also been expanded. The 'Hanwha Eagles 40th Anniversary The Federalist Wine' 2 types are limited to 2000 each and can be reserved at Wine25Plus.
GS25 is currently operating 'sports-specialized convenience stores' in collaboration with professional teams such as LG Twins, Hanwha Eagles, Ulsan HD, and FC Seoul. As of June to July this year, sports-specialized stores had an average daily sales up to 3.8 times higher and the number of visiting customers was 3.1 times more than regular stores. The proportion of goods sales exceeded an average of 30%, and in the case of Hanwha Life Insurance Ballpark store, the proportion of goods sales reached 47%, with sales amounting to about 460 million won.
Lee Jeong-pyo, head of GS Retail Marketing Division, said, "GS25 has been leading the industry's baseball marketing since last year and has developed into a convenience store that provides new experiences to customers by strengthening collaboration with the most notable 1st and 2nd place teams this season," adding, "We will continue to establish ourselves as a culture retail platform that adds a 'home run' to the daily lives of baseball fans through various customer experiences."

localplace@fnnews.com Kim Hyunji Reporter