"Providing Comfort with Micro Air Channels" at GUUD.com 'Goodnight'

[Financial News] Shinsegae Casa's online shopping platform 'GUUD.com' announced on the 14th that it has launched the functional sleep product 'Goodnight Pillow'.
 Recently, GUUD.com has been strengthening the bedroom product line of its planned private brand (PB) series 'Made by GUUD'.
'Made by GUUD' is a line of exclusive products for GUUD.com, co-planned and produced by Shinsegae Casa with excellent partners, embodying the platform's unique curation competitiveness in product planning. It has been showcasing practical products with both sensibility and practicality, including living room, kitchen, and bedroom furniture, as well as artist collaboration products.
In line with the rapid growth of the sleep market and the trend of sleep consumption becoming a daily routine, Shinsegae Casa plans to expand the bedroom category of 'Made by GUUD', which was centered on furniture and mattresses, to include bedding and sleep products, thereby strengthening category expertise.
The 'Goodnight Pillow', introduced as the first example, combines hygiene and functionality with a simple design, reflecting the needs of consumers who value a practical and comfortable sleep environment.
It applies a high-density 'open-cell' structure with micro air channels that quickly dissipate heat and moisture, evenly distributing pressure on the head and neck to provide a comfortable feel. Its excellent resilience ensures that it maintains its shape even after prolonged use.
The top material of the pillow uses a thermoplastic elastomer (TPE) that is less irritating to the skin and has excellent breathability. Made from a single material, it generates less dust and can be separated from the bottom for easy water washing, making hygiene management simple.
The promotional event for the launch of the Goodnight Pillow will be held on GUUD.com until the 24th.
A representative from Shinsegae Casa said, "'Made by GUUD' is a strategic series that connects GUUD.com's curation capabilities to product planning and lifestyle proposals, beyond simple PB products," adding, "Starting with the Goodnight Pillow, which was developed by closely analyzing the needs of customers for sound sleep, we will continue to expand our high-quality PB product line that can be felt in everyday life."

stand@fnnews.com Seo Ji-yun Reporter