Buy Influencer's Recommended Items at 'Showroom'...Kakao Opens Commerce Platform

[Financial News] Kakao's Kakao Shopping Live (Kashora) announced on the 13th that it has officially launched the taste-based commerce platform 'Showroom'.
'Showroom' is a commerce platform where influencers can recommend and sell products that match their taste on Kashora by linking with external channels such as their social networking services (SNS).
Kashora, based on the 'Influencer Store' introduced in July 2024, reflects feedback from users and influencers, and is upgraded to 'Showroom'.
Users can easily check the profile image, name, summary introduction, and influence information such as linked SNS channels of participating influencers in Showroom. They can also explore curated products and live content by the influencer and receive real-time updates on planned events and live broadcasts using the subscription feature.
Showroom can be conveniently accessed through the KakaoTalk shopping tab and Kashora's live broadcasts and promotional content. It is also accessible via links on SNS.

wongood@fnnews.com Joo Won-kyu Reporter