"Nice to Meet You, Teacher~" Already 170,000

[Financial News] The leading domestic infant sports brand 'TniTni' is accelerating its overseas expansion and expanding its global presence.
According to Daekyo EduCamp on the 12th, TniTni recorded 170,000 users last year and a 72% market share in the cultural center sports sector. The number of childcare institutions nationwide is about 1,500, and sales increased from 6.7 billion won in 2020 to 28.2 billion won in 2024, with an average annual growth of 43% over four years.
Domestically, it is expanding lifestyle channels such as apartment community centers, complex shopping malls, and resorts. The market share of kids' programs in apartment community centers nationwide is over 80%, and the number of community dispatch centers has doubled from the previous year to 234. The directly managed 'TniTni Plus' centers will also expand from 10 last year to 20 this year. Classes using self-developed teaching aids, music, and stories, and scheduling during prime time are increasing the re-enrollment rate.
The overseas market strategy has also been fully launched. Last year, they opened the first directly managed store in Hong Kong and Malaysia, and this year they entered Fort Lee, New Jersey, USA. In the trial class at the second Hong Kong store opened in July, more than 400 people gathered, and some centers have waiting lists exceeding 300, showing a strong local response. The opening of the third Hong Kong store and the second Malaysian store is also planned within the year.
The content is expanding from sports-centered to integrated education. Programs like 'OgamiOli', which integrates sensory, emotional, and physical development, and the ballet program 'TotoShushu', which enhances creative expression, are gaining popularity by encompassing cognitive and emotional aspects, according to Daekyo EduCamp.
A Daekyo EduCamp representative said, "We are proving our competitiveness in overseas markets based on content and operational experience verified in Korea," and added, "We will expand the global influence of K-infant sports content with educational expertise and localization strategies."

jimnn@fnnews.com Shin Ji-min Reporter