"9 Consecutive Quarters of Profit" Hanssem Continues Investment for Competitiveness
- Input
- 2025-08-11 16:58:55
- Updated
- 2025-08-11 16:58:55
This year's Q2 consolidated provisional results announcement
Sales of 459.4 billion KRW and operating profit of 2.3 billion KRW
Decreased compared to the same period last year but 9 consecutive quarters of profit
"Will continue to invest to expand market share within the industry"
Sales of 459.4 billion KRW and operating profit of 2.3 billion KRW
Decreased compared to the same period last year but 9 consecutive quarters of profit
"Will continue to invest to expand market share within the industry"
[Financial News] Hanssem achieved a profit for 9 consecutive quarters, but sales and operating profit decreased compared to the same period last year due to the construction market recession and reduced consumer demand.
Hanssem announced on the 11th that it recorded sales of 459.4 billion KRW and operating profit of 2.3 billion KRW on a consolidated basis for the second quarter of this year.
Hanssem strengthened its remodeling business, premium furniture, and online sales channels to secure fundamental competitiveness amid the economic downturn.
Hanssem launched a new product for its kitchen brand 'Kitchen Bach' after four years and expanded investment through rebranding. Starting this month, the Euro Kitchen series of two products are being launched along with the Euro Kitchen campaign. Hanssem plans to strengthen market dominance across the kitchen portfolio and expand sales focusing on high-priced products. In the high-end market, the Nexus division led the growth by delivering results.
The optimization strategy for online distribution channels also yielded results. In the home furnishing business sector, channel sales such as Naver, Today House, and Coupang grew significantly.
Strategic investment in offline distribution channels is also expected to yield results. Hanssem renewed and reopened 'Flagship Nonhyeon' located in Gangnam-gu, Seoul, last June. This place has played a role as a regional landmark and significantly increased sales. The 'Flagship Busan Centum', scheduled to reopen in October, is also expected to establish itself as a key store representing the southern region.
A Hanssem representative said, "Despite the challenging market environment, we continued to invest to strengthen fundamental competitiveness," and added, "In the second half of the year, we will maintain the investment strategy for expanding market share within the home interior industry and the efficient management stance."
kaya@fnnews.com Choi Hye-rim Reporter