Evezary Launches Exclusive Brand 'On-Evezary' for Its Own Mall

[Financial News] Evezary announced on the 11th that it has launched the online-exclusive brand 'On-Evezary' that can only be found in its own mall.
Evezary launched 'On-Evezary' to expand its contact points with customers with diverse lifestyles and to further accelerate the growth trend of its own mall.
By quickly and precisely analyzing the data accumulated in its own mall, it plans to gradually expand the On-Evezary lineup with product configurations tailored to specific targets such as single-person households and newlyweds.
Evezary had previously introduced its own mall 'Evezary Mall' in November 2019, in line with the trend of online consumption becoming central in the bedding market. In particular, through the online-to-offline (O2O) business model that links online orders with local dealerships, it is building a structure that connects the growth of its own mall with the co-growth of dealerships. Through this On-Evezary launch, it plans to increase inflow to its own mall and maximize synergy between online and offline by linking the brand's sales data with dealerships to utilize in inventory management and demand forecasting.
The On-Evezary products will apply the Naver Delivery (N Delivery) service. The plan is to enhance consumer convenience with fast and convenient delivery.
Simultaneously with the launch, new products of On-Evezary were also released. The newly introduced On-Evezary products are three types of wool material bed pads with a segmented lineup: △Basic Wool Pad △Standard Wool Pad △Premium Wool Pad. All three types help provide comfortable sleep even during tropical nights and rainy seasons with the excellent moisture absorption and drying functions of natural wool. Additionally, they are products with washable features that allow for easy maintenance.
The new Standard Wool Pad and Premium Wool Pad were also introduced on the YouTube channel 'Wiracle' operated by creator Park Wi. The video released on the 3rd features Park Wi and Song Ji-eun couple sharing their experience with the product's moisture absorption function while using the pad, and also includes scenes of washing it.
Oh Young-dae, Head of Evezary E-commerce Division, said, "This On-Evezary launch is a strategic attempt to more finely meet the sleep needs of various customers based on our own mall data," adding, "While continuing to expand the product lineup by leveraging the strengths of the online-exclusive brand, we also plan to strengthen the synergy between online and offline through the connection structure between our own mall and dealerships." 

stand@fnnews.com Seo Ji-yoon Reporter