MLS and Local Media in 'Heung-min Holic'... MLS Homepage Covered with Son Heung-min

[Financial News]  “The era of Son Heung-min has officially begun in MLS.”
Major League Soccer (MLS) in the United States declared this regarding Son Heung-min's (LAFC) debut match. It was a day when the entire American soccer world, or rather the whole MLS, was shaken by one person, Son Heung-min.
On the 10th (Korean time) at SeatGeek Stadium in Bridgeview, Illinois, USA. In the away match of the 2025 MLS 27th round against Chicago Fire, Son Heung-min, who was substituted in the 16th minute of the second half, stunned Chicago in just 29 minutes. In a situation where the team was trailing 1-2, he broke through with his characteristic explosive speed, defeating defender Carlos Teran, and this scene led to a penalty kick. With Buanga's goal, LAFC secured a 2-2 draw.
The MLS official website was covered with Son Heung-min's photos immediately after the match. The headline was “Impressive Debut! Son Heung-min, Immediate Impact on LAFC.” The first sentence of the article was even “The era of Son Heung-min has officially begun in MLS.”
MLS introduced the debut process by saying, “Asia's top soccer star debuted in front of a packed crowd in Chicago just three days after the transfer,” and “He flew to the Windy City in the blink of an eye, received permission to play the day before the match, and stepped on the ground in the 16th minute of the second half.” It continued to praise, saying, “He wasted no time in making his presence felt.”


The local atmosphere was truly 'Heung-min fever'. Among the Chicago home fans filling the stadium, the LAFC away supporters' section was lively. Fans wearing Korean national team, Tottenham, and Leverkusen jerseys were seen everywhere, and when Son Heung-min entered, cheers erupted as if it were a home game. Some fans reportedly wiped tears, calling it a “historic moment.”
The American sports media outlet The Athletic said, “Has there ever been a moment in MLS that thrilled so much? Every step of Son Heung-min became history,” using expressions close to exaggeration. ESPN wrote, “He proved why he is special in just 29 minutes, the protagonist of the highest transfer fee in MLS history.”
Just three days in the LAFC jersey, 29 minutes on the MLS stage. But the American media is already shouting the 'Son Heung-min era'. 

jsi@fnnews.com Jeon Sang-il Reporter