Pyeongtaek Booms with Semiconductor Boom... Attracting End-users and Investors

[Financial News] "As the semiconductor industry gets going, there are investment inquiries, and inquiries from those looking to move from existing properties have increased."
On the 10th, a sales representative at the Global Industrial Complex 'Brain City' in Pyeongtaek City, Gyeonggi Province, said that interest in Pyeongtaek real estate is rising as a semiconductor boom is anticipated.
■'Bansekwon' Pyeongtaek, the atmosphere is changing
The Pyeongtaek real estate market is regaining vitality along with the favorable winds of the semiconductor industry. This area, where Samsung Electronics' Pyeongtaek Campus, the world's largest semiconductor production base, is located, has been a representative industry-linked real estate market where house prices have fluctuated significantly in line with several semiconductor business cycles in the past.
In fact, during the period when Samsung Electronics' Pyeongtaek Line 2 was in operation in 2020, apartment prices in Pyeongtaek City surged. According to KB Real Estate, the apartment price increase rate in Pyeongtaek City in 2021 was 36.17%, significantly exceeding the average of Gyeonggi Province (26.67%) and the metropolitan area (23.20%) during the same period.
In the first half of this year, semiconductor exports recorded an all-time high of 73.3 billion dollars (about 101 trillion won). In addition, it is known that Samsung Electronics will resume building the P5 plant within the Pyeongtaek Campus after two years, attracting related companies to Pyeongtaek.
A person operating a brokerage in Pyeongtaek said, "Compared to the end of last year, inquiries have noticeably increased from March to April this year, and I can feel the market moving," adding, "As Samsung subcontractors come to find factory sites, the population influx is expected to increase, and the real estate market is expected to become more active."
In this atmosphere, unsold units are also being quickly resolved. According to housing statistics, the unsold units in Pyeongtaek City decreased by 10% compared to the previous month in June, and the Housing and Urban Guarantee Corporation announced that it has been removed from the unsold management area this month.
■Avoiding loan regulations and even price ceiling system... Beneficiary complexes
The place considered the most beneficiary among the real estate in the area is 'Brain City Prugio'. This complex, the only one supplied by a top construction company in Brain City, is located in Block 3 of the Brain City General Industrial Complex in Jangan-dong, Pyeongtaek City, and consists of 16 buildings with 2 basement floors to 35 floors above ground, with a total of 1,990 units ranging from 59 to 119 square meters.
As the resident recruitment announcement came out before the 6.27 measures, it is evaluated to have competitiveness as it is not subject to loan regulations and the price ceiling system is applied, resulting in a lower price level compared to the average selling price in the metropolitan area.
In the model house visited that day, exclusive 84㎡A and exclusive 119㎡A, B-type units were available for viewing. Various options that can be added according to the lifestyle of the demanders were prepared depending on the type.
The 84A type consists of 3 bedrooms, 2 bathrooms, a living room and kitchen, an alpha room, and a utility room. The design, where the living room and kitchen are integrated, provides a sense of openness, and pantry spaces can be added in the hallway and entrance, gaining favor from demanders sensitive to space utilization.
119A, B types are flat and tower structures, respectively. These two types are the largest in the entire Brain City complex. The 119A type can be configured larger in the desired area between the kitchen pantry and the dressing room of the bedroom, which are separated by a wall. In the case of the 119B type, a 'bespoke studio' in the form of 'room in room' can be arranged in the bedroom close to the living room, or an additional separated bedroom can be created.

Community facilities include an indoor swimming pool with four lanes, a sauna, a golf club, a fitness club, a greenery studio, a greenery cafe, and individual storage for each household. A sales representative added, “There were cases where customers who were hesitating after seeing the units decided to sign the contract after seeing the community facilities such as the swimming pool and household storage.”
Nearby, infrastructure such as KAIST Pyeongtaek Campus (scheduled to open in 2029) and Ajou University Pyeongtaek Hospital (scheduled to be completed in 2030) is planned.
Meanwhile, the move-in for Brain City Prugio is scheduled for April 2028.

going@fnnews.com Choi Ga-young Reporter