'Beauty Market Shaker' APR Becomes Top Revenue Country in the US Market

[Financial News] Following Amorepacific, beauty tech company APR, which rose to second place in market capitalization in the K-beauty industry, recorded its largest-ever performance, exceeding market expectations thanks to global growth.
APR announced on the 6th that its consolidated sales for the second quarter of this year were 327.7 billion won, a 111% increase compared to the same period last year. Operating profit increased by 202% to 84.6 billion won.
With record-breaking quarterly performance, it also set a new record for the largest half-year performance. APR's provisional half-year consolidated results were sales of 593.8 billion won and operating profit of 139.1 billion won, up 95% and 149% respectively compared to the same period last year. Already in the first half of this year alone, it surpassed last year's total annual operating profit (122.7 billion won).
By business sector, thanks to the global popularity of K-beauty, the beauty sector alone generated sales of 227 billion won. This figure is three times higher than the same period last year. An APR representative explained, "The flagship beauty brand Mediqube successfully completed pop-up stores in Los Angeles, USA, and Hong Kong, and is continuously expanding its distribution channels in Europe."
Sales in the beauty device sector for the second quarter increased by 32% compared to the same period last year, driven by the global popularity of the flagship product Booster Pro. The Mediqube AGE-R beauty device sold 4 million units cumulatively domestically and internationally as of May.
By region, overseas market sales continued to rise based on overwhelming growth in the US market. APR's overseas sales ratio for the second quarter rose to 78%. In particular, the US accounted for 29% of total sales for the second quarter, surpassing domestic sales to become the largest revenue country. US sales alone exceeded 160 billion won in the first half. In addition, it succeeded in maintaining global market growth by using new markets such as Japan, which recorded a growth rate of 366% in the second quarter, and Europe, where order volumes continue to increase, as a stepping stone.
APR is visualizing the achievement of 1 trillion won in sales this year using this favorable performance as a stepping stone. As global demand for Mediqube continues to increase, entry into Ulta Beauty in the US and offline expansion in Europe are also being accelerated. Plans to continue shareholder returns and coexistence efforts ahead of the year-end peak season are also underway. An APR representative said, "We will do our best to achieve our annual target performance in the future, while also striving to become a company that continues to work for shareholder friendliness."

clean@fnnews.com Lee Jeong-hwa Reporter