"Can be folded 500,000 times"... Samsung D launches new foldable technology brand

[Financial News] Samsung Display announced on the 5th that it will officially launch the brand 'Mont Flex' (MONT FLEXTM) to further differentiate its foldable technology.
Samsung Display plans to introduce the new brand at the '2025 Korea Display Industry Exhibition' to be held at COEX in Seoul from the 7th to the 9th.
A Samsung Display official explained, "This brand embodies the company's innovative commitment to creating a perfect foldable organic light-emitting diode (OLED)," adding, "'Mont', which means 'mountain' in French, signifies the pinnacle of foldable technology innovation."
According to Samsung Display, M stands for excellent folding durability, O for a clear screen without creases, N for a slim bezel, and T for a thin and lightweight design.
The newly released foldable OLED is known to be thinner and lighter compared to existing products and durable enough to pass a folding test of 500,000 times. With this brand launch, Samsung Display intends to actively communicate the differentiated value of foldable products to consumers and strengthen its leadership in the next-generation growth engine foldable sector.
Yoon Jae-nam, head of the marketing team (Vice President) of the Small and Medium Business Division, emphasized, "We will continue to challenge ourselves to present more perfect foldable products that exceed market expectations, such as the recently launched product with 'impact resistance-enhanced structure' that passed the 500,000 times folding test." 
kjh0109@fnnews.com Kwon Jun-ho Reporter