"Limited Edition Goods, I Must Buy That" - Retail Industry Actively Targeting Preference Consumption Trends

[Financial News] The consumption of 'goods (Goods·planned products)', which started with idol fandom culture, is leading the trend in the entire distribution industry. As the consumption tendency to pursue emotional satisfaction and preference expression becomes prominent, especially among the MZ generation, the demand for goods continues to rise even in a recession.
According to the industry on the 1st, they are actively preparing limited edition content to expand customer contact points and enhance profitability through collaborations with popular artists, characters, etc. This is because consumption related to goods is not decreasing but rather increasing despite the recession.
In particular, the hotel and leisure industry, where customers spend a long time, is expanding goods marketing by strengthening entertainment elements. From room packages that include limited edition goods benefits to exclusive stores within theme parks, they are effectively attracting customers during the summer season with a variety of content utilizing IP.
Paradise Hotel Busan is collaborating with the American entertainment channel Nickelodeon's animation 'SpongeBob SquarePants' to conduct a season-limited promotion until October 31. As part of this, they are selling two types of room packages that offer SpongeBob goods such as 'SpongeBob & Patrick plush keyring' and 'SpongeBob power bank' as special benefits. 
Paradise City is leveraging its strength in 'Art-tainment (Art+Entertainment)' content to conduct a collaboration promotion with popular American pop art artist Joel Mesler, and has introduced a variety of goods with a tropical theme, the main motif of the work. Until September 2, they are offering a limited edition picnic mat, reversible bag, and sachet (fragrance) 3-piece set as special benefits to customers using the promotion room package 5 types. 
Samsung C&T Resort Division's Everland matched the baseball craze and surpassed 60,000 sales in just one month with the 'Strong Reshi' season 2 limited edition goods launched on June 23. This year, they have increased the goods to about 110 types, including dolls, badges, keyrings, and expanded the participating teams to 9, receiving great response.
The distribution industry is continuously holding online and offline pop-up events with popular character themes. The strategy is to capture 'fans' hearts' with character collaboration products that have a strong fan base.
Lotte Department Store Busan Main Branch is presenting the 'Pokemon Capsule Station' for Pokemon enthusiasts at the signature pop-up zone on the basement 1st floor until August 17. This pop-up station is a complex experiential space composed of a goods shop, capsule toy, and Pokemon card shop. They have prepared newly released products, including limited edition items featuring popular characters 'Ditto' and 'Pikachu'.
CU is operating a 'K League-Zootopia' pop-up store at The Hyundai Seoul in collaboration with Walt Disney Company Korea and the Korea Professional Football League. When using the printing box machine placed in the pop-up store, you can select and print photo cards, posters, etc., with K League team designs to create your own goods.
An industry official said, "As goods consumption based on preferences has become mainstream, customer inquiries about related promotions are also increasing," adding, "Most limited edition goods products are sold out."

wonder@fnnews.com Jeong Sang-hee Reporter