Clean Country's Pet Brand 'Popomong' Sales Increase 27 Times in 2 Years

[Financial News] Clean Country announced on July 31 that the cumulative sales of its pet specialty brand Popomong increased approximately 27 times compared to the same period last year.
From July last year to June this year, Popomong's cumulative sales surged compared to the sales from July 2023 to June last year.
Clean Country analyzed that Popomong's aggressive expansion of distribution channels and product specialization strategies for each channel led to growth.
Initially launched in July 2023, Popomong began selling primarily through its own mall to build trust in the product and directly observe customer reactions. Following positive customer feedback, it rapidly expanded its distribution network to offline channels with nationwide distribution networks, significantly broadening customer contact points. By entering Daiso and E-Mart Traders, it dramatically increased customer accessibility and strengthened its expertise and competitiveness as a pet brand by entering the pet specialty store Molly's.
Product planning considering channel characteristics also drove sales growth. At warehouse discount store Traders, it introduced large-capacity product lines, and at Daiso, it presented small packages emphasizing portability and cost-effectiveness to meet customer needs. In addition, the accumulated technology and stable quality as a hygiene product specialist company contributed to overall performance growth.
This strategy also appeared in the performance of the main flagship products. The flagship product 'Popomong Paw Tissue After Walk' has played a key role in enhancing brand awareness, recording cumulative sales of over 100,000 units since entering Daiso. The 'Popomong Paw Print Zero Pad' 2 types, made of 100% natural pulp, are also well-received for their excellent absorbency. This product also recorded a 74% sales growth rate over the past year, maintaining steady demand centered on repeat customers.
Clean Country Popomong plans to continue strengthening its online and offline distribution networks while expanding its brand base and accelerating the expansion of its life care lineup. Recently, it opened the official Popomong Naver Brand Store and launched a discount promotion to expand customer contact points online. In August, it plans to release two new products, 'Mineral Air Deodorant' and 'Static Zero Pet Towel', and sequentially introduce new lineups within the year.
Additionally, Popomong is continuously expanding its lineup with the goal of becoming a life care brand encompassing pet hygiene and daily care. In February, it established the 'Pet Care Solution Team' within the company and is continuing company-wide efforts to nurture Popomong as a key brand for future growth.
A Clean Country representative said, "As a result of strategies that meticulously analyze changes in customer lifestyle and needs, combined with the technology and quality competitiveness accumulated by Clean Country, Clean Country Popomong has achieved meaningful growth in just two years since its launch," and "We will continue to provide differentiated solutions that make pets' daily lives cleaner and healthier, establishing ourselves as a trusted brand."

stand@fnnews.com Seo Ji-yoon Reporter