The Big 4 Banks Are a Thing of the Past... The Financial Company Most Desired by University Students

[Financial News] Toss Bank has been ranked as the most desired financial company to work for by university students for two consecutive years.
HR tech company Incruit announced on the 1st that according to the '2025 Financial Companies University Students Want to Work For' survey, Toss Bank was chosen by 12.4% of all respondents, securing the top spot. This survey was conducted from June 9 to July 17, targeting 1,176 university students nationwide who are seeking jobs, covering 59 financial companies including commercial and state banks, securities firms, and fintech.
The reasons for choosing Toss Bank were △satisfactory salary and compensation system (30.8%) △excellent welfare benefits (22.6%) △future growth potential (13.0%).
KB Kookmin Bank (7.9%) maintained its second place for the fourth consecutive year, with △leading company image (36.6%) and △salary and compensation system (29.0%) being the main reasons. Shinhan Bank (6.0%) and Kakao Bank (5.9%) each climbed one spot to rank 3rd and 4th, respectively, while NH Nonghyup Bank (4.3%) dropped two places to 5th.
Kakao Pay (4.2%) held its 6th place. The rise of securities firms was also notable. Toss Securities (3.9%) rose four places to 7th, while Samsung Securities (3.7%) and Korea Investment & Securities (3.7%) each climbed two and five places, respectively, to jointly occupy 8th place.
Joint 10th place went to Toss Payments (3.1%) and Hana Bank (3.1%), each dropping three and two places, respectively.
Incruit's Lee Myeong-ji, Brand Communication Team Leader, said, "This year, 8 out of the top 10 financial companies cited 'salary and compensation' as the most important reason," adding, "Financial companies need to realign their recruitment strategies to match the trend of job seekers emphasizing practical compensation."

jimnn@fnnews.com Shin Ji-min Reporter