"Hapjeong and Myeongdong Large Office Building Transactions Successively Concluded"...Al Square Proves Data Advisory Capability

[Financial News] The comprehensive commercial real estate service company Al Square recently announced on the 29th that it has successively concluded large-scale purchase and sale transactions in major locations in Seoul, such as Hapjeong 'H Square' and Myeongdong 'Namsan N Tower'.
It is evaluated that Al Square's data competitiveness is playing a key role in strategic asset sales advisory services as the domestic commercial real estate market, which was contracted in the first half of this year, is gradually improving.
The recently traded Hapjeong 'H Square' is a complex office building with a total floor area of about 14,000㎡ located in Seogyo-dong, Mapo-gu, Seoul, and was previously used as a Samsung Fire & Marine Insurance office building. It is adjacent to the Hongdae commercial district and boasts an excellent work environment. It is located a 5-minute walk from Hapjeong Station on Subway Lines 2 and 6, boasting excellent transportation accessibility.
Myeongdong 'Namsan N Tower' is a newly constructed building with a total floor area of about 20,867㎡, with 6 basement floors and 15 above-ground floors, and is highly functional as a corporate office building. Located in the heart of Myeongdong, it is expected to have additional marketing effects such as global brand exposure if foreign companies move in, due to the high foot traffic of both locals and foreigners.
Al Square comprehensively reviewed rental income rates, capital returns, risk analysis, and tax optimization plans for each asset to present an investment strategy optimized for the client's purchase and sale purposes and risk preferences. In particular, it provided practical help in client decision-making by presenting various scenarios of asset value fluctuations over the next 5 to 10 years. Al Square achieved a record of surpassing cumulative transaction revenue of 10 trillion won (as of the end of 2024) and concluded deals worth more than 2 trillion won in 2024 alone.
Al Square is enhancing its asset analysis model by utilizing a vast amount of real estate data accumulated from over 300,000 surveyed buildings. It diagnoses the suitability of locations by industry, expected rental trends, synergy possibilities with nearby industries, transportation accessibility, future development plans, etc., through an analysis engine with expert participation.
In addition, to provide precise advice, it offers integrated services covering the entire process from market research to asset analysis, brokerage, and post-management, increasing customer satisfaction. In particular, it has secured a leading position in the industry in sustainable real estate investment advisory by reflecting ESG (Environmental, Social, and Governance) factors.
It also plans to develop next-generation real estate advisory services focused on big data analysis capabilities. In particular, it plans to respond to sustainable investment trends and strengthen its green building investment consulting capabilities in line with the carbon-neutral era.
Furthermore, it is expanding its service area beyond the existing commercial real estate sector to alternative investment sectors such as industrial real estate, data centers, and logistics centers.
Al Square stated, "Beyond simply concluding transactions, this is an example of what value data-based professional real estate advisory can create in the market," and "As the No. 1 comprehensive commercial real estate service company in Korea with over 300,000 real estate data and an RA platform, we will continue to lead the digital innovation of the market."

ming@fnnews.com Jeon Min-kyung Reporter