"Healthy Pleasure Boom".. CU also enters the health food market in earnest

[Financial News] Health functional foods can now be purchased at CU convenience stores nationwide. The strategy is to target consumers with low-cost health foods priced at 5000 won, considering the era of high prices.  
CU announced on the 28th that it has completed obtaining sales permits for health functional foods for over 6000 stores, which account for 32% of all stores, and will begin full-scale sales from today.
The health foods introduced by CU this time are products made in collaboration with pharmaceutical companies Jong Geun Dang and Dong Wha Pharm, totaling 11 types. Jong Geun Dang's 'Health Project 365' brand products include brain memory with ginkgo leaf extract, women's health with patented probiotics, eye health (lutein, vitamin A), bone health (Calmadikei), intestinal health (probiotics), liver health (milk thistle), blood circulation health (supercritical RTG omega-3), comprehensive health (multivitamins, minerals), and body fat reduction (blood sugar cut diet) products, totaling 9 types. All are priced at 5000 won.
They are characterized by small volume, small package units of 10 days, reducing the burden of consumption compared to existing products.
CU plans to continue introducing small volume, high-quality, reasonably priced health foods in collaboration with various pharmaceutical companies and health food specialists, starting with these new products.
Park Hyung-kyu, product planner (MD) of BGF Retail's processed food team, said, "CU has been preparing for health food sales most quickly and systematically, anticipating continuous growth in the convenience store healthcare market," and "With the start of health food sales, we are also conducting a drastic discount promotion, which can be a healthy utilization point for consumer coupons."


localplace@fnnews.com Kim Hyun-ji Reporter