Larose Introduces Twinitt AI Beauty Device 'SkinPro' in All Stores

[Financial News] The French clean beauty brand Larose is introducing the AI beauty device 'SkinPro' in all domestic stores. It aims to enhance customer experience and increase purchase conversion rates through AI-based customized ingredient recommendations.
The beauty tech solution 'Twinitt', operated by EntreReality, announced on the 28th that it signed a supply contract for SkinPro with Larose Korea for all stores nationwide on the 16th. The device will be introduced mainly in department store outlets of Larose's Korean subsidiary LRK, established in January 2024.
Larose is a French clean beauty skincare brand that emphasizes natural origin ingredients. Last year, it ranked third in sales in the French pharmacy cosmetics sector.
SkinPro is a system that precisely diagnoses the user's skin condition and curates key ingredients included in the Larose product line based on this. The AI diagnosis and product recommendation naturally lead to purchases. It is explained that both the stay time in the department store channel and the purchase conversion rate can be increased.
The introduction of the device aims for a unique customer experience that combines AI and the clean beauty brand identity, beyond mere technology application. Dong-Yoon Lee, CEO of EntreReality, said, "AI beauty is now evolving to reflect aesthetic standards and preferences by cultural sphere, beyond skin diagnosis," and "The collaboration with Larose can present a new innovation standard in the global market as a case of clean beauty and AI skincare fusion."
Meanwhile, Twinitt is rapidly expanding its market share in the AI beauty device market by supplying solutions to major domestic distribution channels such as Olive Young and GS25. In the second half of the year, it plans to enter the U.S. market through cooperation with global brands.

jimnn@fnnews.com Ji-Min Shin Reporter