Dongkook Pharmaceutical Hangover Cure 'Easy Smart Gummy Chew' Enters Major Convenience Stores

[Financial News] Dongkook Pharmaceutical announced on the 25th that its hangover cure 'Easy Smart Gummy Chew' has newly entered major convenience stores such as GS25 and CU following Olive Young.
The 'Easy Smart Gummy Chew' sold at convenience stores is a gummy version of Dongkook Pharmaceutical's oral dissolving film-type hangover cure 'Easy Smart Film', which can be easily chewed without water before or after drinking, offering both convenience and taste.
Easy Smart contains the ingredient 'Ice Plant Complex Concentrate', which meets the hangover cure human application test guidelines of the Ministry of Food and Drug Safety. A human application test was conducted on 80 adults, and the results showed improvement in all 9 hangover survey items (△Discomfort due to hangover △Thirst △Fatigue △Headache △Dizziness and vertigo △Loss of appetite △Gastrointestinal disorder △Nausea △Heart palpitations).
In particular, 30 minutes after consumption, blood alcohol concentration decreased by 15.1% and acetaldehyde concentration by 21.4%, proving a fast and clear hangover improvement effect.
Especially, as the Ministry of Food and Drug Safety will mandate the submission of human application test data for hangover cure products starting January 1, 2025, consumer trust in Easy Smart, which uses scientifically proven ingredients, is expected to increase even further.
A marketing representative from Dongkook Pharmaceutical said, "'Easy Smart Gummy Chew' became a popular item among the MZ generation, achieving the number one sales position in the hangover cure category just one week after entering the Olive Young online mall last September," adding, "Through this convenience store entry, we aim to further enhance accessibility and become a good partner for consumers at drinking occasions, aligning with the 'healthy drinking culture' trend."
'Easy Smart Gummy Chew' will be available at 16,000 convenience stores nationwide starting with sales at GS25 and CU, and a 1+1 event will be held until August 31 to commemorate the entry.

vrdw88@fnnews.com Kang Jungmo Reporter