HK Innoen YouTube Channel Wins Social Eye Award in Pharmaceutical Category

[Financial News] HK Innoen announced on the 25th that its YouTube channel 'Channel Innoen (CH.Innoen)' won the YouTube Grand Prize in the pharmaceutical category at the '2025 Social Eye Award'. The Social Eye Award is the largest social media award ceremony in Korea hosted by the Korea Internet Professionals Association (KIPFA) under the Ministry of Science and ICT.
A panel of over 4,000 business marketing experts and creators evaluates awards based on 15 evaluation indicators in 5 areas: visual, brand, content, marketing, and service.
This award is the result of high evaluation of the attempt to bridge the gap between the professionalism of the pharmaceutical industry and everyday life through content. Channel Innoen has been restructuring the industry's complex messages with an MZ generation perspective, creating a content structure where viewers can voluntarily experience brand value.
Representative content includes △Public interest content 'Collected' that guides the correct disposal of expired medicines △Entertainment content 'Body Kit List' that delivers health messages on the theme of slow aging with comedian Kim Hae-jun △Informative content 'Infomentary' that delivers pharmaceutical issues in a talk format △Short-form series 'Roar Theater' using mascot character 'Inho', which has been serialized as a representative format of the channel, leading to continuous subscriber response.
Since its opening in April last year, Channel Innoen has achieved remarkable results as a YouTube channel in the pharmaceutical and bio industry, growing by about 150% as of May without advertising execution.
In particular, by focusing on content storytelling rather than simple information delivery, the channel has recorded over 34,000 viewer interactions.
The person in charge of the HK Innoen YouTube channel said, "We have been trying to lower the entry barrier of the pharmaceutical and bio industry, which feels difficult, through content, and to establish a practical relationship between the brand and consumers," and "We will continue to create empathetic content that reflects corporate value and consumer needs with HK Innoen's unique perspective."
Channel Innoen has steadily expanded its content since opening the YouTube channel and currently has about 27,000 subscribers, gaining viewer support through practical benefits and fun despite being a brand channel.

vrdw88@fnnews.com Kang Jung-mo Reporter