120,000 Units Sold in a Week.. Anseongjae's Renowned 'This' [How's the Taste]

[Financial News] The 'Sauvignon Lemon Blanc Highball' launched by GS25 on the 17th has recorded cumulative sales of 120,000 units in just a week, marking a successful run. It is unusual for a highball to top sales in the convenience store liquor market. It features 34.5% of Sauvignon Blanc from the Marlborough region of New Zealand, a world-renowned wine region. Adding the fresh flavor of real lemon, it differentiates itself from existing convenience store highballs by realizing a 'premium taste'. It is a low-alcohol beverage with an alcohol content of 4.5%.
I personally tasted the Sauvignon Lemon Blanc Highball. The lemon scent that spreads the moment you open the can was refreshing. The first sip wrapped the tongue with freshness as if freshly squeezed lemon juice, followed by the unique green apple and herb aroma of Sauvignon Blanc spreading gently. The non-stimulating carbonation continued smoothly down the throat, leaving a pleasant acidity lingering in the mouth for a long time. It is light enough to enjoy as an aperitif in midsummer or with light snacks.
A GS25 representative said, "The product, which balances carbonation and fruit flavor, is well-received even by consumers not familiar with alcohol." The growth of the RTD product line in the convenience store liquor market is remarkable. In the first half of this year, GS25's highball sales increased by 81% compared to the same period last year. The proportion of highballs in the total liquor sales also reached 40%, surpassing wine (25.9%) and spirits (34.1%) to record the highest share.
The industry is paying attention to the trend of premiumization and diversification of the low-alcohol market centered around highballs.
A GS Retail representative said, "Highballs are now establishing themselves as unique beverages beyond just popular drinks," adding, "We will continue to introduce various styles of products through collaborations with experts such as chefs and sommeliers."




clean@fnnews.com Lee Jeong-hwa