Galaxy S25 popularity boosts shipments by 8%... Samsung ranks first in global smartphone market share

[Financial News] Global smartphone shipments have increased for two consecutive quarters, with Samsung Electronics maintaining its number one market share thanks to strong sales of flagship models like the 'Galaxy S25' series and budget models.
According to market research firm Counterpoint Research on the 24th, global smartphone shipments in the second quarter of this year increased by 2% compared to the same period last year. This marks two consecutive quarters of growth. The recovery of the North American, Japanese, and European markets was a major growth factor.
Concerns related to tariffs that affected smartphone shipments in the first quarter gradually stabilized in the second quarter. However, the Chinese and North American markets were still somewhat affected, leading to proactive efforts to secure shipment volumes in North America. In emerging markets, demand for budget and low-cost 5G devices increased, while demand for premium products remained steady in mature markets.
Samsung Electronics maintained its number one position in the global smartphone market with a 20% market share in the second quarter of this year. Shipments increased by 8% compared to the same period last year. The strong sales of the Galaxy S25 series, along with mid-range products like the Galaxy A series, had a significant impact.
Apple recorded a 4% growth in shipments compared to the same period last year, maintaining its second place in the market (16%). This growth was driven by increased demand ahead of anticipated tariff impacts in North America, as well as strong performance in the Indian and Japanese markets.
Both the iPhone 16 series and the iPhone 15 series showed steady demand, contributing to maintaining Apple's competitiveness. This growth trend is expected to continue in the second half of the year, supported by the launch of the iPhone 17 series and strengthened product bundling strategies within the Apple ecosystem.
Xiaomi maintained its third place with a 14% market share, while Vivo and Oppo each held 8%, ranking fourth and fifth respectively.
Motorola recorded the fastest growth among major brands with a 16% increase in shipments compared to the same period last year. Strong demand in the Indian market, continued expansion of the North American prepaid phone market, and increased competitiveness in the mid-range 5G segment were analyzed as the reasons.
mkchang@fnnews.com Jang Min-kwon