Adobe Partners with EPL to "Revolutionize Soccer Fan Experience with AI"

[Financial News] Adobe announced on the 23rd that it will collaborate with the Premier League to offer AI-based personalized digital experiences to soccer fans worldwide.
The Premier League is the world's largest soccer league, boasting fans in 189 countries, 900 million households, and approximately 1.8 billion people. Through this collaboration, soccer fans can easily and quickly create and share Premier League content using 'Adobe Express' and generative AI 'Firefly'.
Fans can utilize the Firefly feature within Adobe Express to easily design badges and uniform kits for their favorite teams. Additionally, they can create images and videos with simple prompts such as 'Video Generation' or 'Clip Maker'.
Moreover, the Premier League's digital marketing team can use Adobe GenStudio's AI model for performance marketing to quickly produce and distribute high-quality personalized campaigns while maintaining brand consistency.
Fans can use Adobe's real-time customer data platform and Adobe Journey Optimizer to instantly receive important news such as major transfer updates or key moments during matches via web and app push notifications. 
Rachel Sonturn, Adobe's Chief Marketing Officer (CMO) for Enterprise, said, "Adobe's AI technology helps fans experience and share the overwhelming drama of match day in their own way."
Will Brasse, the Premier League's Chief Commercial Officer (CCO), said, "Through this partnership with Adobe, we can provide digital tools to better understand and deliver what fans need and want, and directly offer the Premier League's top-level content to fans."

wongood@fnnews.com Joo Won-kyu Reporter