BNK Busan Bank Focuses on Internal Growth and Regional Coexistence in the Second Half

[Financial News]  Busan Bank will focus on internal growth and regional coexistence in the second half of this year.
BNK Busan Bank announced on the 22nd that it held the '2025 Second Half Management Strategy Meeting' at its headquarters in Nam-gu, Busan on the 21st and presented 'meaningful change towards the future' as its strategic direction for the second half of this year.
The meeting was attended by about 340 people, including President Bang Seong-bin, executives, and branch managers.
This management strategy meeting was conducted under the slogan 'Reload: Reload', meaning 'Let's push forward into the future without wavering, based on thorough preparation'. BNK Busan Bank reaffirmed its commitment to achieving sustainable growth with rapid execution in a rapidly changing financial environment.
During the meeting, a video containing the new financial direction of the group was watched together to share the response direction and tasks of BNK Financial Group with employees. Awards were also given to the top-performing branches in the first half and the winners of the AI (Artificial Intelligence) contest. An opening video symbolizing digital transformation and business innovation was also screened.
In addition, through a communication program in the form of a talk concert called 'Management Real Talk', the management listened to the voices of employees in real-time and had candid discussions on major issues.
Bang Seong-bin, President of Busan Bank, emphasized, “The second half of this year is a time to achieve qualitative growth based on Busan Bank's inherent competitiveness,” adding, “As various changes are occurring in the Busan area recently, Busan Bank, as a representative financial institution in the region, should play a leading role in regional issues.” He continued, “We must take the lead in the growth and recovery of small businesses to revitalize the regional economy and respond flexibly to changes in digital technology, including AI,” adding, “In particular, internal control and sound finance must be practiced in daily life, which will be a key foundation for becoming a bank more trusted by customers and society.”
Meanwhile, BNK Busan Bank plans to establish a 'Regional Economy Hope Center' in the organizational restructuring in the second half and strengthen customized financial support for small businesses and vulnerable groups. In addition, a new 'Marine Finance Department' will be launched to expand support for regional key industries such as marine, logistics, and shipbuilding, actively promoting practical projects for sustainable growth of the regional economy.



gogosing@fnnews.com Park So-hyun Reporter