Gongyeong Labang, Visits Gimje, Jeonbuk for 'Live on Site'

[Financial News] Gongyeong Home Shopping's mobile live commerce 'Gongyeong Labang' will present 'Live on Site' in Gimje, Jeonbuk.
Gongyeong Home Shopping announced on the 22nd that through Gongyeong Labang, which will be held at 1 PM on the 23rd, they will introduce 'salad vegetables' grown in a smart farm. It was prepared at a special price in collaboration with Dong Gimje Agricultural Cooperative to support the sales channels of smart farm agricultural products. The 1kg product, consisting of exotic vegetables such as butterhead and frill ice, is sold for 7920 won including shipping.
Dong Gimje Agricultural Cooperative's salad vegetables were first introduced on Gongyeong Labang last year and sold about 2 million won over a year. This year, along with the live broadcast held in May, the order amount recorded about 20 million won in the first half.
This time, they will visit Gimje again to vividly deliver the appearance of salad vegetables produced in smart farms to consumers. The producer, Jang Jeong-tae, a young farmer, will appear in person to share his story of settling down after returning to farming and setting up a smart farm. The broadcast will be conducted in the format of a 'Surprising Quiz Show'. There is also an event where participants in the real-time chat can win points by answering quizzes.
Last year, Gongyeong Labang conducted live on-site broadcasts 43 times to revitalize the local economy. Unlike home shopping, it took advantage of the lack of space constraints to visit local festival sites such as the Hwacheon Sancheoneo Festival, Nonsan Strawberry Festival, and Jeju Citrus Expo to promote local specialties. This year, various live on-site broadcasts, including the Hwacheon Tomato Festival, are being planned.
A representative from Gongyeong Home Shopping said, "We prepared this broadcast to widely promote the excellence of smart farm agricultural products," and "This year, we plan to present various content and specialties through Gongyeong Labang's live on-site broadcasts."

butter@fnnews.com Kang Kyung-rae Reporter