Home & Shopping, Collaboration with YouTube 'Kkilkkil Sanghoe' to Sell Cuckoo Water Purifiers

[Financial News] Home & Shopping announced on the 22nd that it will collaborate with the YouTube channel 'Kkilkkil Sanghoe', which has about 2.13 million subscribers, to sell Cuckoo water purifiers and rental appliances at a discount.
This collaboration is the first 'content commerce' method attempted in the home shopping industry. Instead of focusing on explaining product features, it is designed to naturally promote products and lead to purchases through humorous stories and everyday episodes. The video can be watched on the Kkilkkil Sanghoe channel at noon on the 23rd.
The Cuckoo water purifier introduced through Kkilkkil Sanghoe offers benefits such as △50% discount on 18-month rental fee △4-month rental fee waiver △gift certificates worth 330,000 won. After watching the video, you can participate in additional events through purchase verification and comment participation.
A Home & Shopping representative said, "In line with the trend of expanding YouTube-based content consumption across all age groups, we planned this project as a strategy for customers to enjoy content and products simultaneously," adding, "We will continue to present differentiated content commerce through collaboration with the Kkilkkil Sanghoe channel."

butter@fnnews.com Kang Kyung-rae Reporter