Yesterday was heavy rain, today is heatwave... Bedding, Cooling and Wool 'Winning Move'

[Financial News] With the heatwave raging along with heavy rain, the demand for summer bedding such as cooling blankets is increasing. Accordingly, bedding companies like Welcron and Ivezari are intensifying their marketing activities along with the launch of new products.
According to the industry on the 22nd, Welcron is strengthening its marketing activities by putting 'Ice Bedding' at the forefront this summer. Ice Bedding uses high-density polyethylene (HDPE) material with excellent thermal conductivity to quickly absorb, disperse, and release body heat.
In fact, according to a thermal camera measurement by Welcron's Technology Research Center, the surface temperature of the skin dropped by 7.8 degrees immediately after the fabric touched the skin. Even after 3 minutes, the surface temperature of the Ice fabric remained 5 degrees lower.
Welcron's distributor brand 'Sesaliving' has a variety of cooling lineup related to the Ice Bedding brand 'Ice Touch', including △pads △sheets △pillow covers △memory foam pillows △cylinder cushions △carpets △sofa pads △cushion covers △seat cushions. 
A Welcron representative said, "As the heatwave exceeding 40 degrees continues this summer, the demand for Ice Bedding is increasing," adding, "We will continue to enhance cooling performance through relentless research and development, and apply cooling functions to more items to lead the cooling market."
Ivezari is focusing on selling the 'Premium Wool Summer Washing Spread' series, bedding that helps with summer sleep. The Premium Wool Summer Washing Spread is a bedding product using 100% Australian wool as a filling material. Wool has a wave-like 'crimp' structure that allows smooth air circulation between fibers and quickly releases body heat. It also has excellent moisture absorption and drying functions, so it does not stick to the skin even when sweating, and alleviates discomfort from dampness during the rainy season or tropical nights.
Shinsegae Casa is selling the cooling fabric series 'Ice'. The Casamia Ice series consists of △mattress pads △pillow pads △spreads △body pillows, including bedding, and △sofa pads △seat cushions, totaling six types of living room products. The mattress pads and pillow pads are designed with fixing bands to be used stably without twisting during sleep. All products utilize 'Duralon Cool' material.

butter@fnnews.com Kang Kyung-rae Reporter