LG U+ Partners with AWS to Challenge Global Market with AI 'ixi-GEN'

LG Uplus announced on the 20th that it will introduce its self-developed small language model (sLLM) 'ixi-GEN' to the global market in partnership with Amazon Web Services (AWS), a global cloud service provider.
Companies and developers worldwide can now easily develop new AI services based on ixi-GEN through AWS's 'Amazon Bedrock Marketplace'.
AWS's 'Amazon Bedrock' is a fully managed service that provides advanced features such as enterprise-grade security controls while easily implementing AI. Developers can choose the appropriate AI model from various foundation models and large language models (LLM) provided by Amazon Bedrock to build AI solutions. Amazon Bedrock offers various models in API form, significantly reducing the time and cost required for AI service development. AI companies that provide AI models to Bedrock can expect additional revenue as numerous developers use their AI to develop and expand services.
LG Uplus has become the first domestic telecom company to provide its self-developed sLLM 'ixi-GEN' to the 'Amazon Bedrock Marketplace'. The Amazon Bedrock Marketplace is an AI hub that helps Bedrock users easily explore, compare, and select desired AI models, offering over 100 AI models worldwide.
Through the provision of ixi-GEN to the Bedrock Marketplace, LG Uplus has laid the foundation for entering the global AI industry alongside major LLM developers worldwide, such as Amazon and Meta from the United States, Mistral from France, and Cohere from Canada.
LG Uplus's 'ixi-GEN' is an sLLM developed by training specific field data based on the large language model (LLM) EXAONE developed by LG AI Research Institute. The ixi-GEN registered in Bedrock is optimized as a finance-specialized model by learning financial data, capable of providing answers to various finance-related questions or summarizing content, performing natural language processing (NLP) functions. LG Uplus has developed a specialized AI model trained on financial data, noting the recent trend of active AI adoption in the financial sector.
As a result of testing the performance of the finance-specialized ixi-GEN, LG Uplus found that it showed similar performance to the existing EXAONE in general environments and recorded approximately 31% improved performance in the financial sector.
The registration of ixi-GEN in the Bedrock Marketplace is also significant in that it officially recognized the technical excellence of the AI model by meeting AWS's strict technical requirements and security standards. Based on this, companies and developers worldwide can develop safe and highly reliable AI solutions using ixi-GEN.
Byung-gi Jeon, Head of AX Technology Group (Executive Vice President) at LG Uplus, said, “Through this collaboration with AWS, we were able to introduce the competitiveness of ixi-GEN, which has both performance and stability, to AI developers worldwide,” adding, “We will continue to secure AI competitiveness by continuously developing technology and collaborating with global operators, establishing ourselves as a leading AI business.”

solidkjy@fnnews.com Ja-yun Koo