'Always. Us. At the forefront'... Woori Financial, unveils first brand advertisement after completing comprehensive financial group

[Financial News] Woori Financial Group unveiled a new advertising campaign on the 18th with brand ambassador IU.
This campaign is the first brand advertisement introduced after completing the comprehensive financial group system through the acquisition of Dongyang Life and ABL Life. The advertisement begins with an image of IU in a newspaper, depicting the 126-year history of finance, including past print advertisements.
The theme of the advertisement is 'Always. Us. At the forefront'. It aims to connect the history and future vision of Woori Financial. Woori Financial traces its roots back to Daehan Cheonil Bank, established in 1899 as the first national capital. The video highlights Woori Bank's historical moments, emphasizing the innovation of introducing online transactions between Seoul and Busan for the first time among commercial banks in 1977.
In particular, AI technology was utilized in newspaper scenes set against the backdrop of each era. The portrayal of IU naturally appearing like a historical figure draws attention. This symbolically expresses the identity of Woori Financial Group, where tradition and cutting-edge technology coexist.
The video begins with the message 'When finance thinks of us for over 100 years', expanding to 'Finding new possibilities in finance by adding securities and insurance to the name Woori'. Through this, it embodies the vision of the comprehensive financial group completed with the integration of Woori Investment & Securities, Dongyang Life, and ABL Life.
A Woori Financial representative said, “This campaign embodies the brand identity of finance with trust and responsibility, and the coexistence of technology and innovation,” adding, “We will continue to expand financial services with the customer at the forefront.”
mj@fnnews.com Park Mun-su Reporter