World's No.1 Jelly Haribo, Visiting Asia's First Brand Store [Report]

【Yeoju (Gyeonggi)=Lee Hwanju Reporter】On the morning of the 16th, as I approached the Haribo store set up at Shinsegae Yeoju Premium Outlets in Yeoju, Gyeonggi, Haribo's iconic character 'Gold Bear' greeted me warmly. Gold Bear is a teddy bear character with yellow fur and a red ribbon, symbolizing 'Haribo Gummy Bears'. On this day, Haribo unveiled its first dedicated store in Asia to the media, which will open here on the 18th.
Haribo is the global No.1 brand in the jelly and gummy candy sector, offering a variety of jelly products in over 120 countries.
Choi Ji-eun, Haribo's marketing team manager, explained the background, "After considering various locations including downtown Seoul, we chose the optimal place where both children and families can enjoy." The annual number of visitors to Yeoju Premium Outlets is about 10 million, making it the No.1 suburban outlet in Korea. It is a shopping destination visited from all over the country, with a customer ratio of 40% from non-metropolitan areas as well as the capital region.
The Haribo store offers not only a variety of jellies but also goods that stimulate the desire to collect, various experience zones, and events where you can experience Haribo's charm all in one place. Notably, the 'Pick and Mix Station', where you can choose and pack six popular Haribo jellies, is an experience unique to this location.
Additionally, experience elements such as the 'Jingle Zone', where you can enjoy simple games to the tune of Haribo's representative CM song, are also prepared.
You can also purchase a total of 83 types of Haribo goods, such as pens, chopsticks, cups, cereal bowls, and cushions, which combine cute design and practicality.
As a dedicated Haribo store, prices are cheaper compared to convenience stores. For example, a bag of jelly products sold for 2000 won at convenience stores is sold at a 16% discount for 1680 won here. At the Haribo store, you can also be the first to see a total of 23 new products.


hwlee@fnnews.com Lee Hwanju Reporter