Celebrating 10th Anniversary of Danggeun... "Connecting Everything Local"

[Financial News] Danggeun unveiled a campaign video containing the company's vision and brand slogan on the 16th to mark its 10th anniversary.
The new vision phrase is 'Connecting everything local to awaken the hidden value of the neighborhood.' It encapsulates Danggeun's identity of connecting various neighborhood activities such as community, gatherings, business, job search, and real estate on one platform, beyond just second-hand transactions.
Founded in 2015, Danggeun has evolved from a neighbor-to-neighbor transaction platform to a structure where local people, shops, information, and communication are naturally connected. According to Danggeun, this vision focuses on the new opportunities and values that various connections within Danggeun will create, beyond mere service expansion.
A 10th-anniversary commemorative video that deeply showcases the meaning of the vision was also released. The video centers on the brand slogan 'The Door to the Neighborhood,' showcasing various moments of connection with neighbors through second-hand transactions, gatherings, and job searches. Through scenes of continuously opening doors, it visualizes Danggeun's core role in helping people discover opportunities and information in the neighborhood, expand their businesses, and experience connections within the network. It conveys the message that Danggeun is not just an app for exchanging local information, but a platform that creates the moment someone 'steps out the door.' 
Do-yeon Hwang, CEO of Danggeun, said, "The past 10 years have been a time of challenging the not-so-easy path of 'local,' building trust with neighbors, user experience, and warm connections one by one," adding, "These connections are reawakening the value of the region and expanding into a larger movement where people discover opportunities and form relationships within the neighborhood." He continued, "The next 10 years will also be a time for Danggeun to become the 'door' that opens between neighborhoods and people, creating deep connections in regional life."

 


yjjoe@fnnews.com Yoonju Jo, Reporter