"Summit, Meet with Fragrance and Video"...Daewoo Construction Expands Brand Experience

[Financial News] Daewoo Construction announced on the 16th the winners of the AI media art contest for its sensory content series 'Sense of Summit' which is being presented alongside the renewal project of the high-end residential brand 'Summit'.
Previously, in June, the first AI video contest in the construction industry was held. The videos from this contest were produced against the backdrop of the official Summit brand music 'The Monument, Summit', which was released on global streaming platforms on July 10. According to the company, a total of 4 winning works were selected.
Among them, the grand prize-winning work 'The Summit of Light' highlights a unique journey towards personal success, capturing the core values of Summit, excellence, uniqueness, and influence, in a sensory manner. It was praised for effectively conveying the brand identity by intricately interpreting the brand's philosophy in audiovisual language.
A representative from Daewoo Construction stated, "This contest is a new communication example that sensorially conveys the philosophy and values that Summit aims for." The selected winning works will be sequentially unveiled on the website and at the model house 'Summit Gallery'.

Meanwhile, Daewoo Construction also introduced the signature fragrance 'The Monument', which expresses the brand's identity through scent. This fragrance was created in collaboration with ScentOn, which has developed signature scents for global hotels such as the Four Seasons Hotel and Westin Chosun Seoul.



ljb@fnnews.com Lee Jong-bae Reporter