Korea Investment & Securities, Launches '1st BanKIS Buddy' University Student Supporters

[Financial News] Korea Investment & Securities announced on the 14th that it held a launch ceremony for the '1st BanKIS Buddy', university student supporters to promote BanKIS, an online-only securities trading service.
The launch ceremony held on the 11th at the headquarters of Korea Investment & Securities in Yeouido, Seoul, included the awarding of appointment certificates, a representative oath, and an introduction to the brand mission. An orientation was also held to help understand the BanKIS brand philosophy and financial services.
The supporters are composed of 30 university students nationwide who are interested in finance and marketing. They are expected to promote BanKIS through team missions, social network service (SNS) campaigns, and campus attacks (offline promotions) over the next 4 months.
Park Jae-hyun, Head of Personal Customer Group at Korea Investment & Securities, said, "We will continue to carry out various brand activities to communicate with the younger generation."

elikim@fnnews.com Kim Mi-hee Reporter