Hyeri Begins Official Brand Partnership Activities with Hourglass

[Financial News] The vegan beauty brand Hourglass has selected actress 'Hyeri' as its official brand partner in Korea. Starting this month, Hyeri will actively participate as the face of the brand through campaign pictorials and various content.
On the 14th, Hourglass announced that Hyeri's bright and healthy image aligns with the brand's ethical values, and they plan to genuinely convey the brand's vegan beauty philosophy and further strengthen awareness through Hyeri. Hourglass is a luxury vegan beauty brand launched in the United States in 2004, strengthening its position in the global market through continuous innovation such as full veganization of ingredients and development of alternative ingredients.
Hyeri showcased her unique and sensuous makeup look through campaign pictorials using Hourglass's new products 'Curator Eyeshadow Palette' and 'Phantom Glossy Balm Red Zero'. In particular, 'Phantom Glossy Balm Red Zero' is a representative product that demonstrates the brand's innovative technology, featuring a vegan red color with a glassy shine achieved without animal-derived ingredients.
The newly released 'Curator Eyeshadow Palette Realist' is a 4-pan neutral palette composed of four textures: matte, satin, shimmer, and metallic, adding delicate shading and dimensionality as a daily item.
An Hourglass representative stated, "With growing interest in environmental and ethical consumption, the partnership with Hyeri is a meaningful step to convey the vegan beauty philosophy," and added, "We will continue to deliver genuine messages through various activities."

wonder@fnnews.com Jeong Sang-hee Reporter