Humidity is more of a problem than heat... Sales of 'cool clothes' soared by 100% in scorching weather

[Financial News] As record-breaking heatwaves continue, sales of clothing made from cool-feeling fabrics are skyrocketing.
According to Hyungji Global on the 14th, the group's affiliate's cool products, 'Cool Korea' clothing, are gaining popularity through word of mouth and recording high sales. This is the result of diversifying the styles of popular summer materials like rayon and linen and cool products, and supplying stock early before the full summer begins.
Hyungji Global Castelbajac uses special cool yarn to provide a cool wearing sensation the moment you put it on, quickly dries sweat with moisture absorption and quick-drying functions, and offers UV protection to protect the skin even under the sun with 4-Way stretch fabric, receiving a good response. It allows free movement with a neat design, making it stylish for both the field and everyday wear. The supply of this fabric product has increased by 20% compared to the previous year, and functional materials account for 50% of all products.
Hyungji's leading women's clothing brand, Crocodile Lady, has diversified cool product styles such as dresses, blouses, t-shirts, and summer windbreakers, and introduced products with enhanced deodorizing functions through 'Acacia Scent Capsule' processing, gaining popularity. The steady seller summer rayon material product line has been designed in various silhouettes such as oversized, A-line, and pleats, and the production of fresh-colored printed products has been significantly increased compared to the previous year, broadening customer choices. Additionally, targeting the rainy season, they launched a 'perfect preparation' line with waterproof functionality.
The sales rate of Crocodile Lady's cool products increased by 50% compared to the same period last year as of the 10th. In particular, the popular short jacket exceeded a 70% sales rate, and the Wild Rose knit jumper showed a 100% growth compared to the same period last year, with price competitiveness predicting a sell-out.
Chatelaine used mesh material to design shirts or jacket styles that can be worn like shirts with bottoms or as a 'two-in-one dress', receiving a good response. For this two-in-one dress, some items have reached an 80% sales rate as of the 10th, leading to additional input.
A Hyungji Global official said, "As a result of diversifying styles from inner t-shirts that can be comfortably matched in daily life to dresses suitable for outings or business looks and strengthening cool functionality, summer product sales have increased significantly," adding, "We are continuously putting effort into developing materials and styles while strengthening summer products to cope with the intensifying high-temperature phenomenon every year."

wonder@fnnews.com Jeong Sang-hee Reporter