NH Nonghyup Card, 'zgm.Gohyangro Card' Surpasses 600,000 Issuances

[Financial News] NH Nonghyup Card announced on the 14th that the 'zgm (jigeum).Gohyangro Card', linked with the Hometown Love Donation System, surpassed 600,000 new issuances approximately 2 years and 3 months after its launch.
The Gohyangro Card was launched in April 2023 with the aim of successfully establishing the Hometown Love Donation System and revitalizing the local economy. In addition to the basic point accumulation benefits (credit 0.7%·check 0.2%), additional accumulation benefits (credit 0.7%·check 0.2%) are provided exclusively on weekends to customers participating in the Hometown Love Donation System. Furthermore, a portion of the card usage amount is accumulated as a public interest fund, allowing participation in social contribution activities simply by using the Gohyangro Card.
The popularity of the Gohyangro Card has helped the cumulative number of issuances in the zgm series exceed 1.25 million. The zgm series is NH Nonghyup Card's flagship brand with the slogan 'The Way to Live Well Now'.
Meanwhile, NH Nonghyup Card is expanding its product lineup by newly launching differentiated service cards such as the rice-specialized 'MiMi (Beautiful Rice) Card' and the overseas-specialized premium card 'Classy Travel Card'.

coddy@fnnews.com Ye Byeongjeong Reporter