Hanwha Insurance 'Signature Library', Storytelling Strategy Succeeded

[Financial News] Hanwha General Insurance announced on the 14th that the Signature Library, a female-oriented content platform launched at the end of March, surpassed 700,000 cumulative active visitors within three months of its service launch.
Signature Library is a digital content platform that helps women lead healthy daily lives by providing content on various topics such as motivation, relationships, finance, therapy, and technology in a balanced manner by day of the week.
Through the Signature Library, Hanwha Insurance is expanding the breadth of customer brand experience. Over three months, it introduced a total of 83 articles and interview content from over 30 people, and communicated through 8 customer participation events. In particular, it is actively used as a digital channel for invitations and promotions of offline events hosted and sponsored by Hanwha Insurance, such as the Hanwha Eagles home game skybox viewing event, World Class Korea 2025, and the Sisley Young Artist Award private docent. Currently, the 'Water Bomb Sokcho 2025' VVIP invitation event is also underway.
Meanwhile, under the brand vision of being a women's wellness partner, Hanwha Insurance established the Lifeplus Femtech Research Institute in 2023 and is supporting the healthy and balanced lives of female customers through various activities.

coddy@fnnews.com Ye Byeong-jeong Reporter