Jeronselvain Opens 'BeCLEAN' Popup at Hyundai Department Store Pangyo Branch to Enhance Brand Experience

[Financial News]  The pharmaceutical company Jeronselvain announced on the 14th that it will showcase 'Cellvane Cosmetics' at the 'BeCLEAN' popup store at Hyundai Department Store Pangyo Branch from the 17th to the 23rd.
This popup store is the second consumer experience space following the first popup store, which ended successfully at Hyundai Department Store Mokdong Branch last June, and is expected to provide an opportunity to experience the brand and products more directly.
Jeronselvain will present 'Cellvane' products providing skin regeneration solutions based on its proprietary core technology, Polydeoxyribonucleotide (PDRN), at 'BeCLEAN'. The products include △Cellvane Recharge Skin Booster △Cellvane Hyper Recover Ampoule △Cellvane Core Revital Cream △Cellvane Bio Ampoule Mask △Cellvane PDRN Recover Lab, and all products will be available for experience and sale.
Promotions will be held for on-site visitors, including a 20% discount on single items, a 30% discount on mask pack sets, a gift of a miniature 3-piece set for purchases over 100,000 won, and a giveaway through a roulette event for all on-site purchases.
In particular, the Cellvane Bio Ampoule Mask targets the hot summer, quickly soothing the skin's heat with a cellulose sheet that is good for cooling and also has whitening functionality. The mask set is only available at the Hyundai Department Store Pangyo Branch popup store.
Duk-kyu Kim, CEO of Jeronselvain, said, “We confirmed positive responses from customers through the Mokdong Branch popup, and we have prepared this Pangyo Branch popup so that more customers can experience differentiated skin solutions directly,” and added, “We plan to continuously expand consumer touchpoints through online and offline channels.”
He continued, “We will strengthen brand competitiveness as a premium product in the cosmetics market and plan to continuously expand our presence in the beauty and healthcare market by developing high-functionality products.” 




kakim@fnnews.com Kyung-ah Kim Reporter