Glass Wine Promotion at 4 Representative Wine Bars in Seoul for the Month of July

[Financial News] The comprehensive liquor company Ayang FBC announced on the 14th that it will hold a relay wine pairing campaign 'A Glass of Seoul' in collaboration with representative wine bars across Seoul (Mood Seoul, Sab Seoul, Moa, The Pairing) starting from the 11th of this month.
This project is an urban wine culture experience project designed to connect four wine bars located in the heart of Seoul like a single route, allowing consumers to experience different themed premium wines by the glass each week.
A Glass of Seoul campaign will be held sequentially over four weeks from July 11. A total of 25 premium wines will be offered by the glass according to four curation themes. The wine selection is carefully curated around premium wines that are difficult to find by the bottle. It is designed to allow both regular customers familiar with wine and newcomers to experience a wide range of different attractive wines through curated wines that change themes each week.
This promotion will be held at four wine bars located at major points in Seoul, including Mood Seoul at Banpo Solbit Island, Sab Seoul in Apgujeong, Gangnam, Moa in Myeongdong, Jung-gu, and The Pairing at Lotte Avenue in Jamsil, which are also Ayang FBC's stores. It will be operated in a relay format each week. On-site visits as well as advance reservations through Instagram direct messages are possible.
In particular, a stamp reward event will be held at all stores. If participating customers visit all four stores and collect all stamps, they will receive a premium glass wine tasting voucher worth a total of 100,000 won.
An Ayang FBC representative stated, "'A Glass of Seoul' is a project that encapsulates the spatiality of the city of Seoul and the cultural element of wine in a glass."

hwlee@fnnews.com Lee Hwanju Reporter