Chef An Seong-jae's Choice Highball... GS25 Launches 'Sauvignon Lemon Highball'

[Financial News] GS25 announced on the 14th that it will launch the 'Sauvignon Lemon Blanc Highball 500ml' chosen by 'Chef An Seong-jae' on the 17th. The 'Sauvignon Lemon Blanc Highball' is a premium highball containing Sauvignon Blanc from the Marlborough region of New Zealand. It maintains the unique flavor of wine by not mixing spirits and adds fresh lemon.
GS25 recently requested a taste evaluation from Chef An Seong-jae to introduce differentiated premium highball products as the demand for highballs in convenience stores is rapidly increasing. Various highball products under development were evaluated by Chef An Seong-jae, and among them, the Sauvignon Lemon Blanc Highball received the highest evaluation from Chef An Seong-jae.
Additionally, GS25 has signed a model contract with Chef An Seong-jae and plans to present diverse content such as taste evaluation videos of 'Sauvignon Lemon Blanc Highball' and food pairing recommendations through the official Instagram and YouTube channel 'Ireonara'.
GS25's highball sales continue to grow. In the first half of this year, highball sales increased by 81% compared to the same period last year. The sales composition ratio within alcoholic beverages was highball (26.0%), wine (29.9%), and spirits (44.1%) in the first half of 2024, but in the first half of this year, it was highball (40.0%), wine (25.9%), and spirits (34.1%), with the highball proportion increasing by 14.0 percentage points, taking the largest share.
To commemorate the launch of 'Sauvignon Lemon Blanc Highball', GS25 is holding a promotion where you can buy 3 cans for 12,000 won and a 20% payback event for payments made via Naver Pay throughout July.
Yoon Ji-ho, GS Retail's liquor team product planner (MD), said, "As the mixology liquor market, including highballs and sours, is rapidly growing, we plan to continuously discover differentiated liquor products that meet customer demand," and "We will expand the range of choices from light beverages to more luxurious premium products."

localplace@fnnews.com Kim Hyun-ji Reporter